Monday, 22 February 2010

Can we ever surpass sliced bread?


Got yourself the latest iphone? Or a Sky plus HD box? A 60" LCD TV to fit inside your 6x8 living room? Maybe even a super shiny sports car? No doubt you think all these things are pretty good and they are pretty good but there is something they're not as good as. Something a lot older but still more greatly revered than all of them. I'm talking of course, about sliced bread.

In an age where we can carry movies and hundreds of songs in our pockets, where all information is just a fingertip away on internet and companies are considering the possibilities of commercial space flights, the technological benchmark against all these things are set, is the ability to produce pre-sliced pieces of bread. The phrase still goes 'the best thing since sliced bread'. Sliced bread has existed for a number of years but clearly in the opinion of mankind nothing has come along that can match or even surpass its brilliance. Nobody says 'Wow, thats the best thing since Google.'

Perhaps we underestimate just what a big deal sliced bread was in its time. After doing some research (by research, I do mean googled) and it would seem sliced bread first went on sale in the USA in 1928. By 1928 a lot of things had been invented such as tanks, telephones, economic systems that made no sense and aeroplanes. Presumably, one of these must have been 'the best thing since...' but sliced bread surpassed them all. Consider that a moment, this is definitive proof that bread is better than an aeroplane. People were more in awe of being given pieces of bread already cut up for them than they were at the ability of a machine for aviation.

The question is, if mobile phones, the internet and space shuttles can't shift sliced bread as best invention ever, what can? Can anything? Has our species reached its technological peak? Maybe its not that bread is so great, maybe its the flaws in everything thats come since that has kept it in its place. As far as I know, a paedophile has never used a loaf of bread to contact a small child with.

Or maybe sliced bread just really is brilliant.

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