Wednesday, 13 January 2016

Please...no more Minions


This has gone too far.

Once they seemed cute and harmless but now they have infiltrated every level of our lives. I am of course talking about Minions. They are everywhere.

Walk down any street and you’ll see one somewhere. Toys, books, films, posters, mugs, keyrings, T-shirts, hats, stickers, onesies, shampoo, toothbrushes, clocks, watches, this thing:



That would all be bearable, many fads have come and gone so it’s not surprising Universal would cash in while they can. That’s all fine. Where it’s gone too far however, is stuff like this:



Yeah, you remember when they said that in the movie? Of course you don’t, because it’s a quote from Socrates (the ancient Greek philosopher not the Brazilian footballer), albeit slightly paraphrased.

This is no accident of design. The creator of this image had the idea of making an image of this inspirational quote. Problem is no one’s going to share a generic quote. Stick a minion on it though and now we’re talking. So now Facebook feeds are full of images of minions stood next to quotes entirely unrelated to their characters.

I saw Despicable Me, I like it (Despicable Me 2 not so much) and the minions are entertaining. Not entertaining enough to justify their own movie. Their silliness only really works in contrast to Gru’s seriousness. It’s what I call Joey Syndrome. People might have thought they’d like to see Joey on his own but actually he was just a single cog in the Friends machine and that’s (one reason) why his sitcom failed.

Minions have gone too far and have become inescapable. If they are not stopped, soon everyone will be walking down the street screaming ‘Ba-na-na’.

Please don’t Minions become this generations Crazy Frog.


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